Mares

Mares

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      WHO WAS LUDIVICO MARES AND HOW DID HE COME TO FOUND THE COMPANY THAT STILL BEARS HIS NAME TODAY? 

      As a child Ludovico played many sports, but was especially passionate about hockey, in which he became a national champion; diving, in which he held a regional record; and figure skating, in which he excelled regionally. It even became one of his top pursuits, as a teacher, and his penchant for innovation led him to patent the famous bushing truck roller skates used and imitated around the world.  
       
      During WWI, he was a diver for the Austrian Royal Navy, and after the war, he continued to dive, focusing on submarine recoveries. At the end of WWII, like many other Istrian exiles, he was forced to emigrate. This is how he came to Rapallo, where at first, he taught figure skating to make ends meet. His passion for the sea and his drive to innovate then prompted him to begin making dive equipment.
       
      Initially he produced a few spearguns, followed by a few masks and some fins. After a few years however, his enterprising spirit and thirst for innovation helped spread the word about Mares products, which became increasingly appreciated and used around the world.
       
      In 1971, Mares decided to retire to a more private life, and his company was acquired by AMF, a large multinational whose portfolio of companies also included the legendary Harley Davidson, and a group of leading sports equipment brands like HEAD (tennis and skiing), Tyrolia (ski bindings), and Munari/Sanmarco (ski boots). Mares is still a member of this group of sports brands today, now known as Head NV.
       
      The original, innovative spirit and a drive to constantly seek the very best in the design and manufacture of every product are still the hallmarks behind this company that has introduced so many technical and technological innovations in diving over the years